Product Creation – Create A Best Selling Digital Product

Have you ever wondered how people are cranking out best- selling products repeatedly and what is their formula for doing that?
Do you have an idea for a best-selling product but you can’t implement it because you’re afraid people won’t love it?

In this episode, Lance will show you how you can provide best-selling products repeatedly that people will love every time.

There are always a few elements present in all of the great products and there are always a few elements that the poor products are missing.

The essential question that you need to ask is “What does the customer get?”

The answer should always be that you are getting your customer from Point A to Point B.

When your customer is thinking about buying your product, they are at Point A.
When your customer is finished consuming your product, they will be at Point B.

Lance uses a 4 module system. We are going to be using his programs, Membership Cube and Webinar Crusher, to illustrate his best-practices module setup.

Lance’s 4-Module System

Module 1: The “Immediate Result” module. Give the buyer a huge bang for their buck.

In the Membership Cube (online membership training) at the end of the first 2 hour session, the customer has a site online, the sites takes payments and it has sales copy.

In Webinar Crusher (webinar training) Module 1 the customer will have set up an actual webinar, have recorded a small webinar, promoted a product, and know all the techniques for how to run a successful webinar.

Module 2: The “Want” module. Give the buyer the most exciting result.  

This is what really drew your customer to the product. This is what they were after. In Membership Cube, this is teaching them how to have and run a recurring membership site.

 Module 3: The “Long Term Benefit” Module. Give them what they need.

This is the less glamorous but necessary element that teaches them how to maintain and expand on the material you are teaching them. You are providing to them the tools they need to keep being successful.

In Membership Cube, this includes learning how to write copy,
In Webinar Crusher this shows the customer how to create the “sales pitch”.

Module 4: The “Next Steps” Module. Give them what they need to progress and develop.

This is the final module, the one that shows them how to go even further . This is where you can include case studies and Q & A’s.

Lance’s Final Thought:

Most courses never get to what they promised on the sales page, or at the very best, put in the result at the very end.

If you put the promise up front you will stand out, you will build customer trust and loyalty, and you will give your promised results.

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Episode Sponsored By:  Claim Your Webinar Training and Free GotoWebinar Account

Starting From Scratch

What If You Were Starting Over From Scratch?

Are you really confused searching among all the options for starting a business online?
On today’s podcast, Lance answers a listener question:

If you were starting over from scratch today with only $2000.00, what kind of business would you focus on? How would you scale it and what is a realistic timeline to have this business up and running?


The good news: there is a tremendous difference between building an online business and a ‘traditional’ offline business. A budget of $2000.00 is really good and could get you started.

The realistic news: $2000.00 will not sustain this business. The key is to quickly build up cashflow to maintain your online business. At a future point in time, you will need to fulfill orders, get better servers, better graphics, more sophisticated interfacing with your customers, etc.

How can you quickly build up cashflow?

Every successful entrepreneur starts by providing a service using their skills
For example: Offer software services and installation, voice/audio production, freelancing. Two great sites to garner freelancing work of ALL varieties are:
www.odesk.com (Now called Upwork www.upwork.com)
www.fiverr.com

Then you need to choose a business model:
Choose 1 model to start with and then integrate elements/components of the remaining 2 models for a comprehensive online business system.

1. Provide a digital service (such as website building or graphic design). This is the easiest to get traction on/get going if you’re willing to do the legwork (i.e. seek out your clients)

2. Create digital information products (this is a skill you already have that you can teach/demonstrate to others)-this is Lance’s favorite model. In this model, you then formulate a webinar, PDF, etc that you sell for others to learn from.

3. Selling physical goods through Ebay and Amazon (this is where you buy products at a deep discount and then send to Amazon for sale to consumers. You profit from the difference of your purchase from the sales price on Ebay or Amazon). The benefit of this route is that you do not have to have any branding, host your own website or write sales copy.

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Episode Sponsored By:  Build Your Online Business in 3 Days

How To Use NLP To Achieve Your Goals (Dr. Will Horton)

How to Use NLP to Achieve Your Goals (Special Guest: Dr. Will Horton)

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Episode Sponsored By:  Secret Mind Control