Product Creation

Your Customer Base Has Changed & Use SnapChat To Market – Matt Ruedlinger

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  • Your customer base is changing
  • How to understand and interact with your target market
  • Empathy mapping and understand how to communicate with your audience
  • Generation Z is NOT on Facebook
  • How do you get your customers to talk about your company
  • SnapChat marketing!
  • Creating an app that solves a problems YOU have
  • Be emotionally attached to the problem you are solving - Passion
  • Building a team for success

Resources:

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Creating Physical Products – Filip Valica

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Filip Valica has been a mechanical engineer and engineering manager for over 12 years, designing, testing, and building products from cradle to grave. He has worked for a broad range of companies – from mom-and-pop small businesses to some of the largest corporations in the US. His hands-on approach resonates with other action-oriented small business owners and entrepreneurs.

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Starting From Scratch: Building a list with Instagram – Luke Bender

Luke

Product creation, building a brand and list.

Product Creation: Build an audience and survey them to create a product THEY WANT!
Build a Brand: Give content and interact. Get specific with your message.

Instagram System:

  1. Find your audience - search hashtags (#) for large profiles
  2. Optimize your profile - what are you about? Advertise lead magnet in bio
  3. Post mix of inspirational quotes & quotes of your own content (Typorama)
  4. Follow frenzy - follow people interested in your niche

Resources:

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