Traffic

The Real Secret To Internet Marketing Success

Did you know that there’s one secret that every single business on the planet uses
to increase sales, keep customers coming back
and guarantee growth?

Everyone starting a new business is told the same clichés over and over by the “gurus”-

“The Money’s in the List”

“People only buy from who they know, like, and trust”

This where a lot of the “disconnect” happens when people try to come online and build a business.

Let’s Talk about “Know, Like and Trust”

While this old adage may be true, the real question is “how do I get someone to know, like and trust me? How do I build that relationship with my brand and my customers?”

One of the things Lance always likes to do when talking about marketing is to look at offline companies. Look at the brands that we’re all familiar with, who actually implement the same types of strategies, and then look at how you can apply them to your own personal business.

MODELING: looking at what a company is doing that is already successful and incorporating it into your business

So, let’s take an example: think about your favorite restaurant chain. Why are they so popular? It’s because when someone goes there they’re all going to look the same no matter what geographical area you’re in--it’s familiar (the “know”). There are dishes you want and every storefront has the same menu (the “like”). When you order, you can almost be guaranteed it’s going to taste the same (the “trust”).   This is the same way in almost any industry-i.e. Target has the same store layout all across the U.S.

How can you implement this in your online business?

If you have multiple products, you want to make sure that the sales funnels are the same across the board.
For example, Lance uses PayPal across the board for payment options.

Ensure that the sales/landing pages look the same across the board and that navigation through your pages is the same. Lance uses a software product called www.papertemplate.com

Always deliver with the same look and feel.

You want your products to come similarly packaged. If you have multiple digital information products you deliver online, try to ensure they all have the same number of modules, for instance. If you deliver a physical digital item, make sure you use consistent labeling and packaging.

But, How Do You Get That First Sale?

So many people miss out with their internet marketing business-they have a great idea, a great message, and a great product but for some reason they can’t seem to make sales or they can’t get over that hump of making repeat sales.

When Lance first started out, the internet marketing business really appealed to him because he thought he could hide behind the computer.   He thought all he had to do was put up a web page with a buy button and the sales would start rolling in.

What he found out really quickly was that was not the case at all. He found that he could easily build up Facebook fans and Twitter followers, but what he couldn’t do was convert them to buyers and get them to pay attention to his message.

There are a couple strategies he employed that changed the game for him pretty quickly.

One Little Optin Page Tweak

At a time when many people have just an Opt-In page with an “enter your email here” box, he added a video he made himself with a webcam. He introduced himself and he invited his potential customers to contact him personally via his email.

This showed that he was a real person. If you show your face and say your name, they will recognize you in the future. (Here’s “The Know”)

A Free Training Webinar

He even did this when he still didn’t have his own product yet!!! So, he took another person’s product and walked through the use of the entire thing. In this case, his business partner Robert had a great product, “Action Pop-Up”, but he didn’t have any training videos for it and some of the functionalities were not even documented. So Lance put on a free webinar using GotoWebinar showing how to use it, then directed people to his blog and affiliate link.

This accomplished a couple of things. Yes, people bought but it and he made money, but more importantly, it made him seem human. He didn’t have anything planned out, he made a couple of mistakes, he was answering their questions live. They could connect with him. (Here’s “The Like” and “The Trust”).

The Podcast

This also builds a “know, like, and trust.” People can connect with him, they can hear his message, and it’s a fast easy way to get a lot of traffic.

Stitcher and iTunes get massive traffic without a lot of competition in the field.

This is much less tiresome than “playing the Google game”, i.e. trying to get your website listed and ranked. What happens with that? You’re back to square one. If someone doesn’t know you and they find you in Google and see your page, big deal. But, now if they search you and you have a podcast-they can see your face, hear your voice, and you have an opportunity to demonstrate your authority. They can really build a relationship with you.

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Episode Sponsored By:  Setup Your Own "Podcast" and You'll Have Your Own "Internet Radio Show" Broadcasting Today

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Increase Your Revenue Without Adding a Single New Traffic Source!

Increase Your Revenue Without Adding a Single New Traffic Source!

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Episode Sponsored By:  Webinar Crusher

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More Targeted Traffic, Sales and Leads for Your Internet Business [Podcast #003]

In this episode of the Lance Tamashiro Show we are going to be talking about TRAFFIC.  Most importantly, I hope that you can change your mindset about traffic, this one small shift in my thinking really changed my my online business.

  • Start looking at your return on investment when you are looking for traffic sources.  Are "1 cent clicks" great?  Well, I guess it depends.  If those clicks are resulting in sales then you are just wasting time, effort and money.
  • Track your traffic by source, results and ROI.  One of the tools that we use in our business is LinkTrackr.
  • Instant commission affiliate programs are an excellent way to generate large amounts of new buyers, get "buzz" for your product and build a high quality list.  If you would like to use the exact system that I use then visit Setup an Affiliate Program.
  • Facebook advertising can be extremely powerful, but you need to know how to take a few extra minutes setting up your campaigns and actually targeting and tracking correctly.
  • Ad retargeting is extremely low cost and highly effective.  Find out how you can have your ad shown on some of the biggest sites on the internet ONLY to people that have visited your site.  We use a service called AdRoll.
Click on the links below to subscribe, listen, check out the transcript, comment, and enjoy...

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When will you take tweeting seriously?

About once a week, my daughter Grace will wake up early in the morning and “help Dad drink coffee”. I love these mornings when the house is quiet and it is still a little dark out.

One morning I did the “parent thing” and decided that I needed to take some pictures of her because she was growing so fast.

So I took out the camera, kneeled down to capture my memory…

“No Dad! No Pictures”, she ran off.

I was determined not to lose my Kodak moment so I went over her to and tried to explain, the best I could why I wanted her to smile and take a picture.

* For the memories
* To show mommy
* It would make me happy
* She will be glad some day

All of the reasons that made sense to me, but obviously means nothing to a little girl whose biggest concern is when Diego is coming on TV and if she can sneak a “jump, jump on couch”.

Finally, I asked her if she would like to take a picture of me.

Her eyes lit up, she grabbed the camera and did her best to take a picture. She giggled with excitement as she told me to smile and “took my picture”.

Then, she handed me the camera and told me to take her picture. We had a great time while she smiled and ran around the house posing with her toys.

Now she loves taking pictures and this has become a game we play and a way Grace and I connect. Oh yeah… and I get to have pictures like these for my old days…

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It is funny how our friends, our families and our mentors can “tell us” over and over again what is good for us, but we don’t really grasp onto that until we are ready in our way.

My friends, Jit Uppal and James Rivers have been trying to get me on Twitter for months now.

They have laid out all of the benefits and even shown me proof of how it is working for them, but…

I never cared.

I even signed up one day just so they would stop bothering me about it.

That sounds bad I know, but like you I have a million other things I am working on in my business and Twitter just seemed silly and a waste of time.

Just over a week ago, Jason Fladlien and I interviewed Jit on his use of Twitter.

During the call, I had an “a-ha” moment and I sat and implemented all of the tips that Jason was sucking out of Jit, since then I have spent about 5 minutes a day on Twitter and am building a list I can not believe!

twitter

I am going to be honest with now. I was the biggest Twitter skeptic there was. I couldn’t believe that anyone really cared about 140 character messages or that they would help with my business.

If they did, they certainly wouldn’t see them in the mess of Tweets that are posted.

I signed up for a link shortening and tracking service called Cli.gs. This is a free real-time service that tells you how often your tweets are clicked on. I was shocked when I sent out a test to my small Twitter list of Followers and got the following results.

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Who would complain with that amount of traffic from such a small amount of time and work investment? Lots of traffic streams is the goal right?

I was definitely starting to realize the power of twitter so I thought I would try one more experiment just to make sure.

This time I used a script called MyFreeViralTweets and sent an email to small portion of my list telling them that I had a free gift for them. I do this occasionally for my list so I knew I would get some decent traffic. Only this time I added MyFreeViralTweets to the page “just to see”

I was shocked. I generated a bunch of traffic from other people Tweeting about it!

cligs2

Now imagine the amount of traffic that you can generate from Twitter if you build a decent sized list. I have been at it for less than a month now!

My advice is to start slow and small. Don’t get overwhelmed. Just sign up and spend a few minutes each day watching the conversation and getting used to it.

Who knows, it may even become one of things you wished you had started doing earlier! Just Get Started.

So what is holding you up with Twitter? Am I totally crazy and wasting my time? Are you building a Twitter list? Leave your comment below and don’t forget to tell your Tweeps about this post!


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