You have a good point about using a pen name in that situation.

My problem with this is that most people have a hard time figuring out a single niche. So I like to have them focus on one before even considering a second, let alone a whole new identity.

If you really must get into a new niche, I would rather see you JV with someone who is already in that niche and use their name along with yours.

I just find that the whole Pen Name thing just becomes a hassle.

Although I have never used one..

Lance

So, if you don’t want to be known for being a dog training expert (say because you also happen to be a six figure pr agent who has many high profile clients), but you are one – and have created multiple products, you hold seminars, and have built a following, it may be a good idea to have a pen name to separate the two personalities.

If somebody does a search under your real name, looking for your track record as a pr agent, you really don’t want information to pop up that brands you as a dog trainer. make sense?

This is one of many good, thought out, common sense reasons to use a pen name.

Cameron

So if you have like 3 products using 3 different names – then when they buy through PP they’ll see who you really are anyway … plus you’re address will be on the bottom of your autoresponder messages.

So is it really possible to use a pen name properly?
.-= Alex´s last undefined ..If you register your site for free at =-.

Personally I go back and forth on the pen name thing. I understand that some people don’t want a competitor to see every market that they are in, but I also understand the “I’m a marketer so I want to be branded” thing.

Stephen King, Anne Rice, and many other well-known authors use pen names and some authors use a different pen name for each genre they write in. Though I personally don’t know their specific reasoning, this does make sense to me.

Stephen King is immediately identified with horror, so if he wants to write a non-horror children’s book, yes, he could try to play on his popularity, but he may not want the stigma of people thinking his children’s book is horror. Hence a pen name as people don’t make the conversion in their heads very easily.

It would make sense if a person is a marketer and uses one name for their business and another name for any of their hobby or personal interest related stuff. This would help people not think that the only reason for the personal interest stuff is just to make money. Avoiding the stigma per say.

I use a pen name for one niche and my real name in another. I haven’t decided if I’m going to continue that trend, but I will for these two niches anyway.

– Jeffery

Also about the e-covers, most of the top selling Clickbank products have them, so it is important. People should make or get an e-cover as a reward for getting their 100th sale.

If you haven’t made 100 sales yet, focus on getting more traffic to that sales letter or presenting the offer better. If you’ve made it… fine… you deserve that e-cover

As always you are giving so much value. Keep it up.

It’s hard to get any thing perfect. Get it there and then work on it.

Regards
Jey

Great info. I totally agree that it is SOOOOO important to ‘just get it out there’. I know, as I faffed about for a while when I first started wanting everything to be just so!

Now, I am more experienced though I do like to add an ecover.

Keep up the good work – loving your work!!!

Regards

Jon Lake