I’m Broke ?!?!?!?Lance Tamashiro
Hey everybody, Lance Tamashiro here, and I’ve been telling you for a couple of days that there’s a lot of things on my mind, and this is a video that I’ve been thinking about making for a while here, and I think I’m just going to come clean, share with you guys my thoughts, and basically just see what your reaction is to this. So, a lot of things have been changing in the internet marketing as you’re probably aware in the last couple of weeks.
Things like the FTC cracking down, things like MasterCard and Visa completely changing their rules, shutting off major marketers’ accounts, and I think that this is actually a very very good thing. And what’s sad to me is that I’ve been getting emails from people, telling me that they’re broke, telling me that they don’t know how they’re going to purchase any products, telling me that they need training but that they don’t have any money, whatsoever. And frankly, this confuses me because you’re all building businesses on the internet.
And so, I wanted to talk to you guys a little bit today about why you’re probably feeling that you’re broke, why you’re feeling that you’re not there, and what I really blame for all of this is the general mistrust in the marketplace. I don’t blame you, guys. I mean I don’t think the problem is that you’re broke. You all are sending messages from your Blackberry’s, you’re all on the internet, you have internet connections, you have computers, you’re actually trying to build something, but I think that you’re going about it in the wrong way, and I don’t think that it’s your fault.
It's Not Your Fault
What’s the point in me telling you all this? Well, what I really want to get across to you guys is that this feeling that you have, this doubt that you guys are having. This skepticism towards internet marketing and making money on the internet in general is not your fault.
How did you even get started with an online business? I mean I don’t think that typically most people are sitting around at home, they think one day, “Oh, you know what would be really great is to make a few extra bucks online.” And so, what do you do? Well, if you’re probably like me, you did some sort of like quick search on the internet and found your way eventually to some sort of squeeze page, and we’re all familiar with this by this point – those cool little pages where you go and they offer you some free gift in exchange for your email address and name.
So typically, what happens is you got home, do a quick little search on the internet, end up on one of these squeeze pages with this great sounding offer, you put in your name and email address, and the next thing you know is that you’ve got a bunch of people telling you every single day in your inbox that they’re making all of this money online and that it’s so completely easy, and they basically bombard you, but what happens is you get so many of these messages over and over and over again where you really started out with a very realistic thought process. You started out thinking, “if I could make a few extra bucks, I could actually build something up, wouldn’t it be cool if I had an extra $100, $200?”
This Could Work!
But you got caught in this whole sales funnel and the next thing you know, you went from thinking you could make an extra 100 or 200 bucks to you could make all of this cash, retire rich, sit on the beach in your underwear, and mix drinks all day. Unfortunately, you start to think that this could work. You actually at some point start to believe that you could literally wake up the next morning and have millions of dollars in your bank account, and I hate to be the one to break this to you, but it’s not going to happen that way.
In fact, if you think that way right now, I’m going to give you the best tip you’ve ever got. Stop, change your email address, don’t read any more marketing, and go save your money and spend it on something good. Spend time with your family, spend time doing things that actually matter to you because it’s never going to happen. I mean if that happened, if it was that easy, then everybody would be rich on the internet and nobody would be saying that they’re broke or having all these doubts.
So, if you’re buying that dream, I’m here to tell you right now, it may not be what you want to hear, but it’s the truth.
And then what starts happening is the next thing you know, daily, you start getting the same emails from all of these major people, or who appear to be major, telling you about this great product. That their friend just released something really really cool, and because you don’t know any better, you believe them. You go and buy the product, and it leads you to some professionally written sales page where you spend all day reading these sales letters, believing this hype.
I mean these are professionally written 20, 30-page letters that are designed to draw you in, that are designed to sell you on that sort of dream. And what ends up happening is you end up jumping from product to product to product because every week, there’s a new launch and every week, you get all of these emails telling you that this is the next thing, this is the next thing, this is the next thing.
Have You Noticed A Pattern?
This never stops. It’s an endless cycle. And it’s all of the people getting together, sending you out these launch emails and when you see those emails, the first time you made your scheme over it. But then when you open up the next email and it’s got a different subject line but it’s the same message or for the same product, you start to think about it. And then by the third, fourth, fifth, sixth time that you see the exact same offer from a different person, you automatically think in your head, “Well all of these people are saying that this is so great, it must be.” And then you go and buy it, and typically you’re disappointed, you do nothing with it, and then you move on to the next big product, and they catch you in the cycle. And unfortunately, that’s the truth about what is happening to you.
So, I don’t believe that you’re broke. I believe that you’re not believing in people, that you don’t believe any of the hype anymore, and as you well shouldn’t. So, the other problem is you’re spending all of this time, you’re spending all of this money, and you’re only actually using a small fraction, if any, of the stuff that you bought. I know when I got started, I spent thousands of dollars with all of these major gurus, with all of these promises, and luckily, I ran into some pretty good guys early on who stirred me in a better direction and showed me that there were actually some good people online, some honest people online, and sort of let me know what was happening and why I was seeing all of these offers that I was seeing.
You Want A Magic Button?
The other thing is that they’ve sold you on looking for a “magic button.” Again, like I said, I mean if you honestly believe that you’re going to wake up tomorrow with millions of dollars in your bank account, stop doing internet marketing right now. You’re not building a business. There’s no business offline that generates that kind of cash. Why would you think it would be any different online?
The truth is – is that it’s not. We are in a unique situation, we do have global reach, and we can build businesses from our house. But you need to be realistic. Remember, where you started from, it was probably with just making a couple extra bucks. And now suddenly, you’ve got this fascination that you’ve got to make millions of dollars and be rich. Well, it’s just simply not going to happen. So, the worst part about all of these cheap emails that you’re getting, these products that you’re buying is that you don’t even know these people. You don’t know anything about them. Most of them never even show their face. They don’t have any products. Some of them don’t even have blogs. So, I mean why would you feel compelled to spend money with this type of people? Maybe you should think about that real carefully.
Think About This
I want to give you something to think about here. What would it take to educate yourself to start a business offline? I mean do you honestly believe that if you are going to go offline and start a business, you could just sign a paper, turn it on, and it would start happening? It’s not that case. I mean I think that we’ll agree.
Think about how much higher education costs. I know at least in America, it can run up to $30,000 a year or more. It’s not a cheap proposition, and people do that just to go work for the 9 to 5 grind.
Think about how much time, effort, and money it would take to actually start a successful offline business. It’s not something that you could do with no cash flow. It’s not something that you could just start up on a credit card. It’s something that you would have to seriously sit down, think about, plan for, and start it.
And the thing is – is that it’s no different online.
I hate to be the one to break that to you but there’s no difference online except that there’s fewer overhead and fewer tools that you need, and you can actually, with a single person or two people, start a very very successful business, but there still are expenses that you’re going to have to take. And unfortunately, a lot of it is going to be in education. I personally pay thousands of dollars a year to meet with my mentor three times a year to talk to him for 45 minutes – 45 minutes three times a year. I travel all over the country just to get those 45 minutes and some people think I’m crazy for doing that but I say that the investment is paid for itself over and over and over again.
3 Type Of Marketers
So, what I want to tell you guys, the point of all this is that from my experience, the short time that I’ve been online, I’ve noticed that there’s basically three types of marketers, and just knowing this is going to put you ahead of the game.
The Dream Seller
So, the first type of marketer and unfortunately probably the type that you most early ran into when you were getting started online with your business is the ones that “sell the dream,” and these are the people that basically do what I was telling you about earlier, where they coordinate the giant launches, they coordinate together where they’re all sending massive amounts of emails for the same product on the same day over and over and over again. And quite frankly, they just do this in a rotation. And if you actually start watching and seeing it, I think that you’ll pick up on it. So, they are basically selling the dream and the truth is – is a lot of the claims they make, they could probably achieve those results, but the problem is you don’t have the connections, you don’t have the sized list, and you really need to think about keeping it realistic.
Fake It Till You Make It
The second type of marketer that I’ve ran into online and unfortunately, I almost think that this marketer is more dangerous than the “selling the dream” marketer, and this is the “fake it till you make a crowd.” These are the people that always are talking about numbering, always talking about statistics, but never ever showing any sort of proof for it. I’m sure that you have run across these types before.
They’re very good at talking a big game, but when it really comes down to it, have they ever shown you any real proof? The other problem with the “fake it till you make a crowd” and one way that I always can spot these people is that they never talk about their failures. They never talk about their failures. I mean it would be impossible to think that somebody never has a failure online, that they never have a product that launches that didn’t go well.
Unfortunately, a lot of these people are at sort of the mid-level, I’ll say, in marketing where you don’t know what they make. They make these outrageous income claims, it goes up and up and up, and unfortunately, like I actually know some of these people, and I know that their list aren’t as big as they claim they are, I know that for a fact that their income isn't as big as they say it is. And so, I would really encourage you to take a close look at the people that are telling you about what great product creators they are, how much they know about memberships sites. If you look around and they have no membership sites, if they have no products – I mean this red flag should be going off everywhere.
I mean the other day I saw an email come across from somebody who was claiming to be a master product creator, and then I went and looked and they didn’t have a single product. So, how do they have such a great product creation system and how are they such a good product creator if they have no products? It’s totally baffling. So, you don’t even really have to dig deep to find these people, but just do a little bit of due diligence and figure out if these people are telling you the truth or not.
The Honest Entrepreneur
Luckily, there is a third type of marketer that I’ve run across, and these are the honest entrepreneurs. These are the people that are actually “walking the walk.” These are the people that are actually doing what they say and providing real value to their customers. Because let’s face it, the truth is is that there are people out there that are making good incomes online from doing the right thing. And the real trick is just to find those people and hunt them out. Unfortunately, for most people, they never actually get to find those people because the hype sells much better.
The Light At The End Of The Tunnel
So what now? Well luckily for you, at least there is a light at the end of the tunnel. The first thing is that just realizing how this game works and not there’s three types of marketers out there. It’s going to put you in an infinitely better position to plan out your business, to understand the types of people that you want to be taking advice from, and to actually figure out which type of person you want to be, and I hope that every one of you is choosing to go on the path of the honest entrepreneur.
I think that what you should do is look at the marketing that you’re receiving, look at the emails that you’re getting, look at the way that they’re marketing to you, and figure out if you’re getting any value from it. I mean I know a lot of people that are just on all of these lists, like they get thousands of emails every single day and it’s just from people going, “here’s my free thing, here’s my free thing, here’s my free thing,” and then typically, they’ll buy something eventually.
I mean honestly, if these people don’t even have their own products, if they aren’t teaching you anything, they’re just sending you links to go sign up to somebody else’s list, I mean what value is there in that? I mean you can study all day, but the fact is until you take action online, you’re not going to make any money and you’re not going to improve your situation. So, figure out if you trust these people. I mean I’m not saying like go do a massive research on them, but see if they have a blog, see if you can see anything about them, see the crowd that they run with, see if you can figure out if these people are actually worth you even reading their emails. And if they’re not, just get rid of them.
So, the best part is there is actually a lot of honest good people making real money on the internet. It’s your job to seek those people out. And luckily for you, I’ve given you some of the information that I have learned in my short time online and how to identify these people, understanding that they’re out there, and I’m hoping that since you’re on my list, reading my blog, you’re not going to get caught in the sort of traps that I see people getting caught in out there.
So, that’s all for today. I thank you for taking the time out for reading, for watching this video, and I wish you all the best of luck.