Like me, follow me, buy this share, vote for me marketing. Stop! – Loren Weisman

Like me, follow me, buy this share, vote for me marketing. Stop! – Loren Weisman

lorenweisman
  • Business landscape is changing - it's time to adapt
  • Engagement helps create communication
  • 3 audiences
    • Know you (already buy your product)
    • People that have heard about you
    • People that haven't heard about you
  • Social proof in social media has changed
  • ONLY conversion matters - are you looking at the "right" scoreboard?
  • You do NOT need massive followers anymore!
  • Meet your audience where THEY are
  • 5 digital levels of endurance:
    • audio
    • video
    • photo
    • blog
    • link
  • Motivation without information
  • BPM - Brand Precision Marketing
  • Content Marketing Strategy
  • Social media needs to be social

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