Tag - Know Like and Trust

Finding Your Why Through Genuine Vulnerability – Ling Wong

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Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts -- by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.

Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she's well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more. 

She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances. 

Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.

You can find her at http://business-soulwork.com/, and download her free Website Copy Alchemy training at http://business-soulwork.com/free-alchemy/

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Whip Your Business Into Shape. Get Clients, Be Fearless – Yasmine Khater

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Yasmine Khater is an award-winning entrepreneur, world traveler, speaker & the creator of Earn 5K.
She’s known for whipping business owners into shape through building trust-based marketing & sales funnels, developing airtight systems & a fearless mindset.

Resources:

Yasmine Khater

 

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Why Social Media Has Changed The Game – Fred Gleeck

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  • Why everyone needs a coach
  • If you're not doing "hard" things - you will lose
  • Social media has changed the game
  • How to find new customers WITHOUT playing the SEO game
  • You need to understand you customers
  • How to leverage Other People's Authority!
  • Reuse your content
  • How to get a joint venture and contact someone
  • Webinar launch sequence
  • Using physical products to boost your business
  • Your market is NEWBIES!

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Like me, follow me, buy this share, vote for me marketing. Stop! – Loren Weisman

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  • Business landscape is changing - it's time to adapt
  • Engagement helps create communication
  • 3 audiences
    • Know you (already buy your product)
    • People that have heard about you
    • People that haven't heard about you
  • Social proof in social media has changed
  • ONLY conversion matters - are you looking at the "right" scoreboard?
  • You do NOT need massive followers anymore!
  • Meet your audience where THEY are
  • 5 digital levels of endurance:
    • audio
    • video
    • photo
    • blog
    • link
  • Motivation without information
  • BPM - Brand Precision Marketing
  • Content Marketing Strategy
  • Social media needs to be social

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