What length of video sells best?Lance Tamashiro
One of the questions that gets asked frequently, is how long of a video someone should use to sell a product or service online.
Before you decide on how long your sales video should be you need to determine what type of action you are trying to get your viewer to take.
If you are trying to get your viewer to give you their name and email address you will use a different strategy than if you are trying to get them to purchase your product or service.
When trying to get your viewer to "opt in" to a mailing list. You want to make sure that your message is short , concise and contains a strong call to action.
Consider a short 30 second video that explains the benefit of the information they will receive in exchange for opting in.
This video should repeat the headline, major benefits the information will provide them and explicit instructions for opting in.
If you are trying to get your viewer to make an impulse buy for a product in the $7 - $47 range, then you will need a longer video.
This type of video will be 5 to 10 minutes in length and will contain the same information as the opt in video with a few minor changes.
First, you will need to explain the benefits to the viewer in more detail. Demonstrate the product to them in your video so they can "see" why they need your product or service.
Second your call to action need to tell them exactly what button to click and encourage them to complete the payment process immediately.
Many people overlook the importance of the actually telling them to buy. This one small tip can increase your conversions.
Now that you understand there are different types of videos for different purposes you can choose the correct time for your need.