What length of video sells best?

What length of video sells best?

One of the questions that gets asked frequently, is how long of a video someone should use to sell a product or service online.

Before you decide on how long your sales video should be you need to determine what type of action you are trying to get your viewer to take.

If you are trying to get your viewer to give you their name and email address you will use a different strategy than if you are trying to get them to purchase your product or service.

When trying to get your viewer to "opt in" to a mailing list.  You want to make sure that your message is short , concise and contains a strong call to action.

Consider a short 30 second video that explains the benefit of the information they will receive in exchange for opting in.

This video should repeat the headline, major benefits the information will provide them and explicit instructions for opting in.

If you are trying to get your viewer to make an impulse buy for a product in the $7 - $47 range, then you will need a longer video.

This type of video will be 5 to 10 minutes in length and will contain the same information as the opt in video with a few minor changes.

First, you will need to explain the benefits to the viewer in more detail.  Demonstrate the product to them in your video so they can "see" why they need your product or service.

Second your call to action need to tell them exactly what button to click and encourage them to complete the payment process immediately.

Many people overlook the importance of the actually telling them to buy.  This one small tip can increase your conversions.

Now that you understand there are different types of videos for different purposes you can choose the correct time for your need.

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Comments (5)

  • Mark Fregnan Reply

    Thanks for the video post. Excellent points.

    On the subject of conversion, I haven’t seen many posts on copywriting (the sales letter). Sure membership site software, product creation and list building are important, but once we have spent time and money on set up – it’s time for a payday.

    Are there any posts on copy or other programs available on actually ‘selling’ membership sites to leads (via the sales page)?

    So far the only relevant content I found was on Membership Cube :

    Week 14: Market Your Membership Site $88
    Week 15: Sales Letter, Coupon Avalanche, Conquer Fear $88
    Week 17: Sales Letter Critiques, Marketing Q&A Call $88

    P.S. Who does the copy for you on your product pages? Have you outsourced this to a copywriter?

    Thanks

    Mark Fregnan

    June 19, 2010 at 4:26 pm
  • Rick Muir Reply

    We are in the process of producing a sales video to replace our otherwise boring homepage. Your advice as to the length of the video for our purpose is very helpful. Thanks for sharing.

    September 20, 2010 at 10:05 am
  • Shane Reply

    Lance!,

    Thanks for all the great information on your blog! I love the fact that you give so much valuable content to your subscribers, I have not been on your list long, but already have learned so much and implemented it into my business!

    Shane Purcell
    The IM Newbie Superstar

    October 11, 2010 at 11:10 am
  • Marc Reply

    Dude, here’s my totally off topic question…

    What font are you using for your h1 h2 headers and titles, etc? I am so in love with it it’s not even funny. Would like to incorporate it into my PDF reports if that’s ok with you.

    Hit me up.

    October 26, 2010 at 6:05 am
  • Marc Reply

    Never mind. I found it

    October 26, 2010 at 6:16 am

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